Is Chat GPT going to transform marketing in 2023?

Is Chat GPT going to transform marketing in 2023?

by | Feb 16, 2023 | Marketing Innovation

Even though OpenAI has not given any official release dates for GPT-4, there is a lot of buzz surrounding its potential launch in 2023. With experts predicting that it could be even larger and more powerful than GPT-3’s 175 billion parameters, we can’t help but imagine what new features it might bring to the table.

Will it be able to predict the future like Pythia from Delphi? Sorry to burst your bubble, but we don’t think so.

For those of you who haven’t heard about Chat GPT-3 yet, it’s a language model that has been praised for its ability to generate human-like text, making it a popular tool for content creation, chatbots, and even coding. But what can it do for your marketing campaigns?

As a powerful tool that can analyse vast amounts of data and generate natural language responses, Chat GPT can be helpful in engaging with your target audience. By generating personalised marketing messages, analysing consumer sentiment and behaviour, and automating customer service interactions, it can take your campaigns to the next level.

What’s more, it can help you create more effective and efficient content marketing campaigns by analysing user data and generating personalised content recommendations, ensuring that your content is reaching the right audience at the right time.

And with its ability to generate high-quality content in real-time, it can even help you optimise your website and increase your visibility in search engines. But be careful – while Chat GPT-generated content may be high-quality, it’s not necessarily unique. So, make sure you’re not unknowingly using content that has been generated by other sources.

While language models like Chat GPT can provide valuable insights into consumer behaviour, it’s important to note that they are only as effective as the data they are trained on. So, make sure you’re using a variety of data sources to inform your campaigns, and that the data you’re using is diverse and representative of your target audience.

So, while Chat GPT may not be able to predict the future, it can certainly help you shape it.

How vital is empathy in your marketing strategy in 2022?

How vital is empathy in your marketing strategy in 2022?

by | Jun 9, 2022 | Marketing Trends for 2022

The past years were challenging for many companies struggling to find a source of resilience in the dynamically changing world.

Those who aspired to grow had to adapt to the new needs of their customers quickly. And what is vital when you intend to focus on your customer in your marketing strategy is empathy.

We can only learn our customer’s pain points and perspectives through empathy, a learnable skill incorporating feeling, thinking and acting.

You can choose from an impressive range of tech tools supporting quantitative and qualitative analysis as a marketer. These tools have been around for quite a while now, so no wonder they can overcome the limitations of the human brain. Technology outsmarts people in numerous marketing automation tasks.

Still, as David Meerman Scott highlights in his “New Rules or Marketing and PR”, there are many things that machines cannot do. In the chapter “Remaining Human in a World of AI”, David quotes Paul Roetzer of the Marketing Artificial Intelligence Institute, who lists what AI cannot offer: curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination. And according to Simon Baron-Cohen:

“98% of us can improve our empathy skills at any point in our lives.” (Zero Degrees of Empathy, 2011, University of Cambridge).

Science also suggests that one way of building our understanding of other people is through immersion in literature.

“The empathy we feel for book characters wires our brains to have the same sensitivity towards real people” (Raymond Marr, York University, Toronto)

But it takes more than being empathetic to be successful in creating and maintaining long term relationships with your audience. We may only successfully connect with our audience through marketing campaigns as long as we remain genuine and authentic. Creating emotional marketing campaigns for the sole purpose of manipulating customers isn’t exactly a recipe for success.

Empathy is vital when your goal is to build long lasting relationships throughout the entire customer journey. With that in mind, don’t forget to celebrate today – Happy National Empathy Day!

Metaverse – Is Immersive Experience the Future of Marketing?

Metaverse – Is Immersive Experience the Future of Marketing?

by | May 9, 2022 | Marketing Trends for 2022

Is Metaverse just a pipe dream, or are we going to see businesses leveraging its power to boost sales?

If the thought of being able to teleport yourself anywhere in the world through a portal gives you a thrill, then undoubtedly, you’ll be excited to hear that a headset in Metaverse is going to make this dream come true. And all of your friends will be able to join you in this immersive experience without leaving their homes.

So what is Metaverse?

‘Metaverse’ is a concept of a digital environment where virtual avatars representing real people experience immersive digital interactions.

So as if watching something via VOD “when and where you want to” wasn’t enough, now we’ll be able to “be” when and where we want to. The sky is the limit. Or is it? Feel like visiting Pluto? No problem. Have dinner on the Titanic? Want to watch Napoleon win in Austerlitz in 1805? Or perhaps you’d like to celebrate Lady Gaga’s birthday at her party thrown in Metaverse? While finding yourself in these extraordinary circumstances in real life might be problematic, experiencing them in Metaverse will offer an impression of you being there. With all your friends. From the comfort of your home!